Benetton

Client: Benetton

Project name: Implementation of the megastore philosophy

Project content:

Benetton developed a new store and marketing concept in the Nineties. This concept was also implemented in Germany and Austria. A young team of textile and retailing specialists were tasked with erecting megastores (up to 4000 m2 retail space) from the ground up and positioning them successfully in the fiercely competitive textile retail segment. Our task was to train the new workforce (up to 150 employees per megastore) in concert with those responsible, to implement and realise the required visions and strategies, to coach the individual managers and to implement a realigned communication platform between the parent company and franchisees.

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