Internal Branding

Strong brands always come into being from the inside to the outside – never the other way round. This is why strong internal branding is essential. After all, the essential question is: “How can executives and employees successfully make good the brand promise in their daily work routine?” 

Do you want your executives and employees… 

  • to have a clearly defined and inspiring brand promise?

  • to be living examples of the brand promise? 

  • to show commitment?

  • to consistently communicate the brand promise internally?

  • to be change agents with regard to the brand? 

  • to see themselves as brand custodians?

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    to actively participate in the branding process? 

to regularly compare how the brand promise is perceived inside and outside the company?


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